Back of the Yard Algae Sciences Engages KCSA Strategic Communications as Public Relations and Investor Relations Counsel
April X, 2020 - Back of the Yard Algae Sciences (the "Company" or "BYAS"), the leading industrial biotechnology company focused on innovative applications of microalgae to address the world’s health and wellness needs today announced that it has retained KCSA Strategic Communications ("KCSA"), a leading New York City-based communications firm, to support the Company’s public relations and investor relations programs.
"We are pleased to partner with KCSA to help us expand our presence among investors and the media to properly articulate our vision, efforts and investment opportunity,” stated Leonard Lerer, Founder of BYAS. “Back of the Yard Algae Sciences is entering an exciting stage of its evolution with a growing pipeline of product candidates developed with cutting-edge science that could shift the paradigm in how we enable the discovery of new therapeutic compounds. KCSA has the experience and expertise to most effectively reach our target audiences and we are excited to partner with them as we move ahead.”
KCSA will work with management to create a comprehensive, strategic communications program to lead the Company's public and investor relations programs focused on introductions to the institutional investment community and carefully planned media representation. Since KCSA's inception over 50 years ago, the firm has developed a strong reputation for its work representing companies with an expertise in several verticals including the biotech, cannabis and more recently, the entheogen space.
Lewis Goldberg, Managing Partner of KCSA Strategic Communications, commented, "BYAS is at the exciting intersection of innovative, sustainable biotechnology matched with the knowledge and development expertise to produce truly game-changing advances towards improving overall well-being. Over the last half-century, KCSA has built a vast network in both the media and investment communities that we will leverage in order to best demonstrate how BYAS’ research and science capabilities have the potential to propel the botanical-based therapeutics space forward exponentially.”
About Back of the Yard Algae Sciences
Back of the Yards Algae Sciences (www.algaesciences.com) is the leading industrial biotechnology company using cutting edge algae science to grow medicinal psychedelics, as well as other medicines to treat mental health disorders as well as other diseases. Their work also includes new uses for algae as sustainable, natural ingredients for food colorants and flavors; protein powders and flours for plant-based meat; biostimulants to improve yield and quality in vertical farming and growth media to move cell-based food from the laboratory to the table.
About KCSA Strategic Communications
Now in its 50th year, KCSA Strategic Communications (www.kcsa.com) is a fully-integrated communications agency specializing in public relations, investor relations, social media and marketing with expertise in financial and professional services, technology, healthcare, media and energy companies. Since 1969, the firm has demonstrated strategic thinking and program execution that drives results for its clients in the ever-changing communications and digital landscape. The firm's clients are its best references.
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